The 40 Acres brand.

Logos, colours and type for press, partners and integrations. Everything here comes from the same design tokens the products are built with.

Logos in SVG and PNG, design tokens (CSS, JSON, Figma Tokens Studio) and a brand spec.

Eleven cuts, in SVG and PNG.

Horizontal

  • Horizontal black

    Horizontal black

    Full wordmark on light backgrounds

  • Horizontal white

    Horizontal white

    Full wordmark on dark backgrounds

Square

  • Square black

    Square black

    Stacked logo on light backgrounds

  • Square white

    Square white

    Stacked logo on dark backgrounds

40 mark

  • 40 mark black

    40 mark black

    Logomark on light backgrounds

  • 40 mark white

    40 mark white

    Logomark on dark backgrounds

Round filled

  • Round filled black

    Round filled black

    Avatar badge on light backgrounds

  • Round filled white

    Round filled white

    Avatar badge on dark backgrounds

Round outline

  • Round outline black

    Round outline black

    Outline badge on light backgrounds

  • Round outline white

    Round outline white

    Outline badge on dark backgrounds

  • Round outline green

    Round outline green

    Outline badge in brand green

Green leads. Violet lends.

  • primary

    Brand green — primary CTA, loan side

  • secondary

    Brand violet — lend side, fixed app primary

  • tertiary

    Deep green support

  • accent warm

    Orange support accent (recap, highlights)

  • darkgreen

    Dynamic app band and headings

  • darkblue

    Fixed app band and headings (alias: night)

  • mint

    Positive accent on dark bands; dark-mode link

  • lilac

    Violet accent on dark bands; fixed dark-mode link

  • black

    Ink base

One typeface.

Aa

Instrument Sans

The only typeface, everywhere. Free on Google Fonts. Headlines and figures at 600, body at 400, numbers tabular.

  • Ag

    regular · 400

  • Ag

    medium · 500

  • Ag

    semibold · 600

  • Ag

    bold · 700

Type ramp

  • hero · 72px

    Borrow against your yield

  • hero-sm · 48px

    Borrow against your yield

  • figure · 36px

    Borrow against your yield

  • figure-sm · 28px

    Borrow against your yield

  • section · 26px

    Borrow against your yield

  • xl · 22px

    Borrow against your yield

  • lg · 18px

    Borrow against your yield

  • body · 15px

    Borrow against your yield

  • sm · 14px

    Borrow against your yield

  • caption · 13px

    Borrow against your yield

  • label · 11px

    Borrow against your yield

Give the logo room.

Clear space

40 Acres logo with its clear space marked

Keep empty space around the logo of at least half its height, on every side. Nothing (text, other logos, the edge of the frame) goes inside it.

Minimum size

Horizontal logo at its minimum width
96px wide
40 mark at its minimum height
24px tall

Below 96px wide the wordmark stops reading; use the 40 mark or a round badge instead, no smaller than 24px.

Do

  • Use the files from this page as they are: black on light backgrounds, white on dark ones.
  • Write the name as “40 Acres”: numeral first, two words. Not “40acres”, “FortyAcres” or “40 ACRES”.
  • Set any copy next to the logo in Instrument Sans.

Don't

  • Stretch or squash it

  • Recolour it

  • Add shadows or glow

  • Rotate it

  • Use the white cut on light

  • Put it on a busy background